GROWTH STRATEGY & EXECUTION

PRACTICAL GUIDES

Useful things to try.
In the business you have.

Thoughtful ways to connect how people find you, the experience they have, and the everyday work behind it.

The guides

Practical places to begin

Practical AI & tools

Your first useful AI project: one repetitive task, clear human review

A useful first AI project starts with a familiar task and someone who can check the result. Define the work, protect the information, and compare a small trial with your usual approach.

By Adam Gleaves5 minute read
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One useful AI project
  1. A clear task
  2. Approved input
  3. An AI draft
  4. Human review

Choose one repetitive task.
Keep the input appropriate.
Give a person the final decision.

Positioning & visibility

Good at what you do, hard to find: how to make your strengths visible

Your regular customers know why your business is worth choosing. Use one real strength, one piece of evidence, and a few familiar places to help new customers see it, too.

By Adam Gleaves5 minute read
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Make one strength visible
  1. A real strength
  2. A clear message
  3. Useful proof
  4. A place to see it

Choose something you do well.
Find the detail that supports it.
Help a new customer see it.

Customer experience & operations

Before you spend more on marketing, follow one customer inquiry through your business

Follow one recent customer inquiry from first contact to its outcome. See where the experience works, where the next step becomes unclear, and which small improvement is worth making first.

By Adam Gleaves6 minute read
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Follow one inquiry
  1. First contact
  2. A useful reply
  3. The handoff
  4. The outcome

Set aside half an hour.
Choose an ordinary inquiry.
See what the experience can tell you.

Written by Adam Gleaves, founder of Proof + Presence, for owners who want to make their strengths visible and improve how their business works.

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