KEEP WHAT MAKES IT YOURS
What happens behind a good customer experience
The story that brings people in and the work that keeps things moving belong in the same conversation.
I start with what makes the place yours: what you offer, who you serve, and how people find and experience the business. Then we look behind the scenes at purchasing, inventory, pricing routines, follow-up, and team handoffs. A useful plan respects what your team can actually manage.
If a tool or AI assistant has a practical job, we define it before adding it. That might be organizing product information, preparing a first draft, or making a repeatable checklist. People check accuracy and approve what customers see, with clear rules around privacy and access.
At Smoker’s Abbey, my work included purchasing, inventory, pricing, day-to-day and bar operations, and expansion alongside the wider Nashville and Gallatin team. I also assisted Austin and Memphis under franchise-style arrangements. My work did not include the Smoker’s Abbey website.
See the Smoker’s Abbey contributions ↗A CLEAR FIRST DIRECTION
Discovery & Roadmap
$995 fixed fee
- 90-minute discovery conversation
- High-level digital-presence review
- Prioritized roadmap and 30-minute follow-up
What is included +
A 90-minute conversation about client fit, positioning, acquisition, and inquiry follow-up.
A high-level review of your website, search presence, local listings, social profiles, and competitors.
Concise findings and a prioritized growth roadmap, with a suggested first phase, responsibilities, and an initial budget range.
A 30-minute follow-up to talk through the recommendations.
A DEEPER DIGITAL REVIEW
Search & AI Visibility
$1,750 fixed fee
- Two-hour strategy workshop
- Expanded search, content, and analytics review
- 90-day roadmap and 45-minute follow-up
What is included +
A two-hour strategy workshop covering your goals, customers, services or products, current channels, and the role search should play.
An expanded review of SEO, AI search visibility, content, conversion, relevant competitors, and available website and search analytics.
A 90-day roadmap with search and content opportunities, practical priorities, and a sensible sequence of work.
A 45-minute follow-up conversation to discuss the findings and what a next phase could involve.
The 90-day roadmap is a planning horizon, not a delivery deadline or a guarantee of results.
A SEPARATE SCOPE
Hands-on growth & operations.
Help with growth execution, everyday operations, internal AI tools, workflows, or team training is custom-scoped and priced separately before work begins. It is not included in either discovery fee.
Outside these packages. Operational audits, purchasing and inventory reviews, workflow changes, AI tool setup, and team training are not included. These reviews set direction rather than implement changes.