Rebrands, websites, content, and hands-on business improvements. Different businesses and different needs, connected by a clear story and practical work behind it.
My ongoing work with Vision Building Group has included a complete rebrand and multiple website redesigns. The aim is to make the firm’s strengths easier for the right clients to recognize.
01
Brand & content
The work reached beyond the website: social, digital, print, promotional materials, vehicles, and outreach to industry professionals. The story needed to reflect the construction work and experience behind it.
Developing dedicated Middle Tennessee positioning for church construction, an existing capability that had not been actively marketed as a service pillar.
Developing case studies and producing reels, photography, and tours.
Connecting brand presentation with outreach to industry professionals.
A dedicated service page and regional content gave church construction a clear place in the firm’s digital presence. It was about telling the story of work the business already knew how to do.
Earlier design preserved in Wix; current homepage captured from the live site. Shown at the same desktop width.
03
Google Search visibility
+71%Google Search impressions
+61%Google Search clicks
June to August 2026 compared with June to August 2025. Source: Wix Analytics Google Search reports. Rounded, site-wide changes. They do not isolate church construction or prove one initiative’s impact. Search impressions and clicks are not leads, revenue, or overall website-traffic growth.
Brand, business development, and community outreach contributions with Building Masters and Invent Communities.
Building Masters
Rebranding, website development, social media, and events, alongside community outreach and relationship-led business development with the wider team.
Website redesign
INHERITED WEBSITE
The green-branded site I inherited and began updating.
REPLACEMENT DESIGN / LIVE SITE
The replacement website I designed, shown on the live site.
I began updating the inherited website in 2012 before later replacing it. Earlier view: May 2013 archive, with one project thumbnail unavailable. Replacement design: live site captured October 2026. Current content may include later updates. Select either image to view the full screenshot.
Representing the business, community outreach, and developing and maintaining relationships. Worked with the wider team to build community trust and goodwill.
SymbionHEALTHCARE
HEALTHCARE / NATIONAL BRAND & CAMPAIGN
A national brand. One connected story.
Earlier in my career, I led a national rebrand for Symbion Healthcare, bringing together the “Simply. Healthcare.” positioning, the “ten.” brand platform, and Open Door Surgery patient education.
The scale was different, but the question was familiar: what do people need to understand, and what should they do next? The website, cultural platform, and animated patient campaign show how that thinking carried into the work.
Brand, digital, and hands-on business contributions beyond the examples above.
Elite South
Hands-on website design and organization, property-search and seller resources using the platform’s available tools, social channels, and general marketing.
Smoker’s Abbey
Purchasing and inventory, pricing, customer experience, operations, bar development, and growth work in Nashville and Gallatin alongside the wider team. Assisted with the Austin and Memphis openings under franchise-style arrangements.
My work did not include the Smoker’s Abbey website.
Logos identify the businesses. The descriptions outline my contribution, not every part of each brand, website, or operation.
WHAT CARRIES FORWARD
Useful work. Understood by your team.
Good work does not always explain itself. Sometimes a business needs a clearer story; sometimes the process behind it needs attention. I start by understanding what you have built and what would make a useful difference.
That experience shapes how I work today: find the real strength, agree on a practical priority, and leave your team with something they understand. At Proof + Presence, that can mean growth strategy, a better workflow, or a sensible use of AI and tools. The aim is useful support your team understands.
Discovery includes its scheduled follow-up conversation to work through the roadmap. Implementation, documentation, formal training, and ongoing support are agreed separately around the project.
These examples reflect my personal contributions within the businesses shown, including work completed before Proof + Presence. They are not presented as Proof + Presence client engagements. Collaborators and company teams contributed to the broader work and results.
GOOD QUESTIONS
A little more clarity.
Can you help us put a plan into practice?+
Yes. If you need direction first, discovery provides a practical starting point. Focused projects can address growth, operations, or AI and tool adoption. We agree on the problem, responsibilities, deliverables, and price before work begins; implementation is separate from the fixed-fee discovery packages.
Can you show our team how to maintain the work?+
That matters to me. When we scope implementation, we agree on the handoff, documentation, and any formal training your team needs. Discovery includes its stated follow-up conversation; it does not include implementation or formal training.
Is this just for construction and real estate?+
No. Owner-led small businesses are the focus. My experience spans construction, real estate, retail, hospitality, and healthcare. We start with your business and whether I can be useful. I do not assume that you need every service.
LOCAL ROOTS. A WIDER REACH.
Rooted in Middle Tennessee. Available across the U.S.
Starting close to home in Middle Tennessee and Huntsville, Alabama. Working remotely with owner-led businesses across the country.
NO POLISHED PITCH NEEDED
Tell me what’s good. And what could work better.
You don’t need to know which service to ask for. Tell me about your business, and we’ll talk through where I can be useful. Discovery starts at $995; growth, operations, and AI tool projects have their own agreed scope and price.
GROWTH STRATEGY & EXECUTION
