FOR THE BUSINESSES WORTH ROOTING FOR
Growth strategy, smoother operations, and sensible AI & tools for owner-led small businesses.
Find the story that makes your business special. Help the right people see it. Make the day-to-day work better, too.
Start a conversationTHE BUSINESS, CONNECTED
INDUSTRY FOCUS
FOR THE GOOD BUSINESSES STILL WAITING TO BE SEEN
You’ve built something worth choosing. I come alongside your team, respect what’s working, and uncover the stories your customers should hear. Clear strategy, better systems, and useful tools give a small business more room to compete.
Quietly part of your team.Let the results be loud.
For owner-led businesses across the U.S., with an initial focus on Middle Tennessee and Huntsville.
01 / HOW I HELP
Three ways to help. One plan shaped around your business.
Tell your story clearly. Help the right customers find you and understand why you’re worth choosing.
Simpler processes, clearer handoffs, and a better experience for your customers and team.
Put useful tools to work on everyday tasks, with guidance your team can use and people in control.
Operational reviews, implementation, tool setup, and training are custom-scoped. They are not included in the fixed-fee discovery packages below.
02 / SMALL TEAM. USEFUL LEVERAGE.
AI does not need to run your business to be useful. Start with one repeatable task, a clear boundary, and a person responsible for the result.
Sometimes the right answer is a better spreadsheet, a simpler process, or no new tool at all.
AN ILLUSTRATIVE WORKFLOW / INQUIRY FOLLOW-UP
Capture the request and decide who owns the next step.
YOUR PROCESSOrganize details or draft a reply using agreed instructions.
ASSISTED WORKReview accuracy, context, and tone before anything goes out.
HUMAN JUDGMENTStart with approved or non-sensitive material. Agree on privacy, access, and review rules before putting confidential information into a tool.
03 / EXPERIENCE IN THE BUSINESS
WHY I STARTED PROOF + PRESENCE
I’ve always had a heart for the overlooked: owners who are better at doing the work than talking about it. They’ve built something good. I started Proof + Presence to help them be seen, run well, and have a fairer shot at becoming someone’s favorite.
My experience spans a national healthcare rebrand, construction growth, and hands-on ownership in real estate and retail. I bring that perspective to your strategy, day-to-day operations, and useful tools. You work directly with me on the important decisions, design guidance, and final review.
See selected workSelected personal contributions, including work completed before Proof + Presence.
Ongoing rebranding, websites, content, positioning, and outreach.
Rebranding, websites, social media, events, and outreach.
Community trust, outreach, and relationship development.
Website design, social presence, and marketing.
Operations, pricing, customer experience, and expansion support.
National rebrand, brand platform, and patient-education campaign.
04 / WORKING TOGETHER
Direction, hands-on support, or help being found. Start with the need you recognize.
I NEED A CLEARER DIRECTION
For owners who want a clearer story, better-fit customers, and a practical place to start.
This is direction for your positioning and digital presence. Operational reviews, implementation, tool setup, and formal training are separate projects.
A focused review with a quicker turnaround.
I NEED HELP PUTTING IT TO WORK
Hands-on help with a specific business challenge, shaped around your team and budget.
That could mean customer follow-up, purchasing and inventory priorities, a location launch, or a better workflow. AI and tool projects can include selection, setup, clear instructions, documentation, and training.
We agree on the problem, responsibilities, deliverables, timing, and price before work begins. Your team keeps control, with privacy boundaries and human review built into any agreed tool workflow.
Timing shaped around the agreed work.
I NEED CUSTOMERS TO FIND ME
A deeper review of how customers find and understand your business through search and AI answers.
This is AI search visibility, not setting up AI tools inside your business. The 90-day roadmap is a planning horizon, not a delivery deadline or a result guarantee.
Website changes, content production, comprehensive technical remediation, ongoing optimization, operational reviews, tool implementation, formal training, advertising management, and media spend are scoped separately.
Deeper research takes longer than Discovery & Roadmap.
AI visibility helps customers find you. AI tool setup is part of a separately scoped growth and operations project. Not sure which fits? You do not need to choose before getting in touch. No required ongoing commitment. Advertising management and media spend are separate.
05 / A FEW GOOD QUESTIONS
The focus is owner-led small businesses: service businesses, trades, retail and hospitality, and independent professional firms. It is especially useful when you know there is more to your business than people see, but time and internal support are limited. We start by talking through fit. We do not assume you need every service.
It starts with a real task: organizing inquiries, preparing a first draft, finding information, or making a handoff clearer. The work may include choosing a suitable tool, agreeing on a setup, writing useful instructions, and showing your team how to use it. Implementation and training are scoped and priced separately from the fixed-fee discovery packages.
No. Practical AI adoption is about using tools inside your business. AI search visibility, often called GEO, is about helping search tools understand and reference your business when people look for answers. Search & AI Visibility addresses the second. Neither rankings nor AI citations are guaranteed.
Discovery & Roadmap is $995. The deeper Search & AI Visibility review is $1,750. Each has a fixed scope, with full details above. Growth, operations, and tool-adoption projects get their own written scope, responsibilities, and price before work begins. You can take a roadmap to your existing team or discuss further help. There is no required ongoing commitment.
That is the aim. I explain the thinking, lead the important decisions, and review what you receive. Discovery includes its stated follow-up; implementation handoffs, documentation, and formal training are agreed in the project scope. Please keep passwords, confidential customer information, payroll, and private financial records out of the initial inquiry. Any later access and data boundaries are agreed first.
06 / LET’S CONNECT
What do you do really well? What would you like to work better?
A little context is enough to start. If we already know each other, or someone connected us, feel free to mention it.
Please leave out passwords, confidential customer or employee records, and private financial or business information.